While catching up on some reading homework today, I found myself writing this in my notebook:
Great Brands Are About Fusing Product And Service. How Do You Do It
"Companies need to start thinking about the holistic experience between their brands, products, and services. Crafting an experience requires design that considers these three elements of brand, product, and service in order to generate successful results. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers (Seiger, 2013)." I feel very strongly that we require a strong brand image. In fact, this has been my largest roadblock. It keeps holding me back from starting. I feel like I can describe the elements that I want, the emotion I want it to bring... but have not yet fully allowed myself to realize what that looks like, what arrangement is required and it amounts to my own fear, that I am incapable of doing so, that even though I appreciate and desire to perform and produce art, I am never going to be good enough... Ughhh, maybe I need to get a counselor.... Why does starting a business have to drive you nuts?
"Companies need to start thinking about the holistic experience between their brands, products, and services. Crafting an experience requires design that considers these three elements of brand, product, and service in order to generate successful results. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers (Seiger, 2013)." I feel very strongly that we require a strong brand image. In fact, this has been my largest roadblock. It keeps holding me back from starting. I feel like I can describe the elements that I want, the emotion I want it to bring... but have not yet fully allowed myself to realize what that looks like, what arrangement is required and it amounts to my own fear, that I am incapable of doing so, that even though I appreciate and desire to perform and produce art, I am never going to be good enough... Ughhh, maybe I need to get a counselor.... Why does starting a business have to drive you nuts?
Steiger, R. (2013, December 3). Great Brands Are About Fusing Product And Service. How Do You Do It?Co.Design. Retrieved from http://www.fastcodesign.com/1670034/great-brands-are-about-fusing-product-and-service-how-do-you-do-it
No comments:
Post a Comment