Norah's Notebook: Artist or the Clay?

Video 1.8 - Design Thinking: Bringing Empathy and Collaboration To Your Designs

The perfectionist in me can't stop from noticing that the first video in this series covered the 3rd and 4th points. Where the second/last video covered the first two points. But, I digress.... This program is really trying to drive home the point that good product design is intuitive. Being a female engineer, I am intimately familiar with this concept. I find myself wondering if the world if starting to catch on to my personal passions surrounding open innovation and creativity or if I am being shaped by this world. Am I the artists hands and is the world my clay or is it the other way around?

References

engineeringdotcom. (2012). Design Thinking. Bringing Empathy and Collaboration to Your Designs. Engineering.com. Retrieved from http://www.youtube.com/watch?v=2-tQJ9RHKRw

engineeringdotcom. (2012). Integrative Thinking and Experimentalism in Design Thinking. Engineering.com. Retrieved from http://www.youtube.com/watch?v=m_kc80XumZY

Norah's Notebook: Crazy=Awesome?

Video 1.7 - How To Design Breakthrough Inventions

David Kelley's Stanford’s Joint Program in Design is realizing the same benefits as this IEMS program at Full Sail.

I feel strongly that this course, in particular, is getting into material and discussion that is going to make the most difference to by business ventures.

Each material, discussion and assignment provides additional personal validation.

References

How to design breakthrough inventions. (2013, January 6). 60 Minutes. CBS. Retrieved from http://www.cbsnews.com/videos/how-to-design-breakthrough-inventions-50138327/

David Kelley. (2013, December 4). Stanford University Institute of Design. Retrieved from http://dschool.stanford.edu/bio/david-kelley/

Norah's Notebook: Why does starting a business have to drive you nuts?

While catching up on some reading homework today, I found myself writing this in my notebook:

Great Brands Are About Fusing Product And Service. How Do You Do It

"Companies need to start thinking about the holistic experience between their brands, products, and services. Crafting an experience requires design that considers these three elements of brand, product, and service in order to generate successful results. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers (Seiger, 2013)." I feel very strongly that we require a strong brand image.  In fact, this has been my largest roadblock.  It keeps holding me back from starting.  I feel like I can describe the elements that I want, the emotion I want it to bring... but have not yet fully allowed myself to realize what that looks like, what arrangement is required and it amounts to my own fear, that I am incapable of doing so, that even though I appreciate and desire to perform and produce art, I am never going to be good enough... Ughhh, maybe I need to get a counselor....  Why does starting a business have to drive you nuts?

Steiger, R. (2013, December 3). Great Brands Are About Fusing Product And Service. How Do You Do It?Co.Design. Retrieved from http://www.fastcodesign.com/1670034/great-brands-are-about-fusing-product-and-service-how-do-you-do-it